City Specific Communications
It is important to create a connect with the users, to carry forward the relationship of trust, reliability as well as excitement to use the services. These communications have been built for specific demographics, keeping in mind about their pain points, nostalgia, familiarity in cultural and shared practices across different cities.
Lucknow
The requirement of the stake holders were to hash out new push notifications for different types of users. Mainly targeting the 'New Users', the people who have not used the services or have just downloaded the application and not explored it yet. The creatives are required to be vibrant, attractive and giving a sense of a 'Welcome Carpet', giving a special feeling to the new addition of the brand members.
Kolkata
These set of creatives have been specifically made catering to the users of Kolkata, keeping in mind the research that went behind understanding the psyche, especially the cultural and societal aspects of the of the demographic
Mumbai
These set of creatives are for the Captains that are a part of the Rapido family, and to highlight their incentives and savings for associating themselves and using the services, Thus creating more employment opportunities and ease of transport access for the customers.
